Affiliate marketing is simple in concept. It’s a relatively uncomplicated way to generate income online, and it’s easy to get started. There are many affiliate marketing tips and tricks out there there are my favorites.
It can also be a beautiful thing when it works—a win–win–win for all parties!
But! (There’s always a but.) Affiliate marketing is not a “push-button” solution. It takes focus and commitment, and a certain choreography to make it happen the way you want it to.
Thankfully, there are things you can do to increase the number of people clicking on your affiliate links and buying the affiliate products you’re promoting.
Here are my top 9 affiliate marketing tips and tricks
1. BUILD TRUST FIRST.
Surprise, surprise! My number one tip is to build trust! Trust takes time to build, and energy to maintain. This is why I wanted to give you this tip first because I want you to expect things to take a while, and to focus on building your community and the trust within that community first. The recommendations for products and the affiliate love you’ll get from your community comes almost naturally after you EARN that trust from them.
Trust is earned through 2 things:
- Giving—and giving away as much as possible. Content, information, freebies, high-value stuff, and sometimes even your own time. Online karma does exist, and the more you give away, the more you get back in return—and maybe not from the very same people you gave to, which is why the second piece of earning trust is . . .
- Recommendations from others. Get on other people’s radar and have them do the marketing for you. Not for the affiliate products that you’re promoting, but you, or your brand. YOU. Trust is earned faster through the friends and relationships people already have with each other. That’s why it’s important to give to everyone, no matter how big or how small they may seem to your brand. Because you never know—they may know somebody who knows somebody who will become your biggest client, or a multi-product customer, or maybe the window to an opportunity that would have never happened otherwise.
Relationships with other people are extremely important to your success, and you won’t have sustainable success with your affiliate marketing until you earn your audience’s trust.
2. KNOW THE PRODUCT.
One of the biggest mistakes I see people make when attempting to sell a product as an affiliate is not knowing much about the product. This usually stems from a desire to push a product for the primary purpose of earning money from it, which is a no-no.
Don’t get me wrong—it’s smart as a marketer to take into account what the commission is and how much money you might make per sale, but the commission shouldn’t drive the decision to promote a product. It should be just one part of the entire decision to promote a product. So, know the product. Why? Because if you really know the product, it will shape how you promote it, what you say to promote it, and the overall feeling people will get when you offer or recommend it.
So what’s the best way to get to know a product? Use it. Get to know it.
If you’re not extremely familiar with a product, don’t promote it. It may not be a rule most affiliate marketers follow, but it’s one I’ve followed for years with great success, because it helps with tip #1, building that trust factor with my audience.
All of the products I promote on my Resources page, I’ve researched deeply or used myself extensively. I’m very comfortable with how they work, so I’m happy to recommend them to my audience.
3. HELP YOUR AUDIENCE LEARN AS MUCH AS POSSIBLE ABOUT THE PRODUCT (EVIDENCE).
So a person sees an affiliate link for a product you recommend on one of your sites. Big whoop!
Instead of just a paragraph or two explaining the product and what it can do for them, show them how it works. Tell them what it’s like to sign up for the product, share some tips to make the experience of using that product even better, give answers to the most frequently asked questions about that product . . . show them everything.
The more you can show, the more comfortable people are going to be actually making a purchase.
4. USE YOUR WEBSITE (OR BUILD ONE!).
There are many ways to build an audience today: on social media like Facebook, Twitter, or Instagram, or via your own website.
But when it comes to affiliate marketing, one of those is a must-have: a website. I know a lot of people who are generating an income via Facebook, Twitter, LinkedIn, and YouTube, without even having a website. Power to them—but if you want to set yourself up for success with affiliate marketing, you absolutely need a website. What if Facebook or Twitter were to shut down tomorrow? That probably won’t happen, but these sites can still make changes that can greatly affect your business. We’ve seen this time and time again, especially with Facebook. Facebook loves to make changes, especially since they went public and are trying to make money for their investors.
Affiliate marketing is your business, and so you need to take control of it, and if you put your business in the hands of something like Facebook, Twitter, or even Google, you’re risking everything.
The smart approach is to create a website where you have full control over the experience of your audience and customers. Platforms like Facebook are limited when it comes to delivering a custom experience to your audience. Twitter is extremely limited. LinkedIn and YouTube are limited in customer experience, and you want those places to be the start of a conversation and always drive people back to your website. The website is where all the action happens. It’s where people buy stuff. It’s where people click and share things mostly, and it’s where you can get the most leverage. It’s where you can most easily build an email list.
Yes, there are tools available that allow you to do everything without a website, but if you’re in it for the long haul and want to do affiliate marketing right, you need to have a website. Why would you ever put your business in the hands of somebody else?
5. GIVE PEOPLE MULTIPLE OPPORTUNITIES TO CLICK ON YOUR AFFILIATE LINKS.
This next one is a pretty obvious tip that, sadly, many people fail to implement.
I say “sadly” because a lot of people are missing out on potential income as a result. When you only give your audience one opportunity to click on your affiliate link—by adding a single link near the top of a blog post, for example—you’re losing out on potential income that could come with not much more work.
Of course, you should avoid the other extreme too. You can definitely go overboard with stuffing affiliate links into your posts. The best thing to do is just naturally place links where it seems like they work. For a blog post, this could be the first time you mention the product, somewhere in the middle of the post, and then again at the end.
You can catch the “low-hanging fruit” with that first link (since lots of people will click it just because it’s there). But the people who continue to read the post are likely to be more engaged and take action. That’s where adding links in the middle and at the end can come in handy, so these engaged readers don’t have to scroll all the way back up the page.
Another quick and easy tip is to link product images with your affiliate link. Also consider adding affiliate links to other content , including YouTube videos, podcast show notes, and your Resources page.
Bottom line: make it as easy as possible for all of your visitors to use your affiliate links, without overdoing it.
6. THANK PEOPLE IN ADVANCE FOR GOING THROUGH YOUR AFFILIATE LINKS.
When I disclose affiliate links on my blog posts or videos, I will sometimes thank people in advance for going through them. Is this a small thing that probably doesn’t make a drastic difference in sales? Yes. Is it something that’s easy to do and people will appreciate it. Definitely.
7. Create Great Content
I bet you’ve seen this before. As a matter of fact, content still comes first. It’s the most important part of your affiliate marketing job. Why? Because content appears everywhere.
Whether you’re a content driven affiliate marketer who writes a blog, submits articles to third-party sites, creates PPC campaigns or uploads videos to YouTube, it’s always about the content.
8.Try Different Programs
If one particular program doesn’t seem to be working for you, try another one.
Affiliate programs aren’t all the same. They offer different products, services, and payment structures. Some vendors will have better marketing and sales materials than others.
Some programs will have a lifetime payout on sales while others will limit it to 30-90 days. Some programs allow much more flexibility in the types of ad units available, as well as colors and design so it fits better on your site’s layout.
Also, check your favorite vendors to see if they run their own affiliate program. Sometimes you can go directly to the source. You’re not limited to big affiliate networks.
9. HOST A WEBINAR.
One way to take your affiliate product promotion to the next level is to host a webinar for it.
Webinars are an extremely powerful way to share a message with your audience. They’re personable, they’re live, and you can treat them like an actual event. That way, your promotion becomes a much bigger deal than just a regular affiliate link you dropped into a post.
In Conclusion these tips are not the only ones but l find them to be the most effective when building your affilite