“Digital Marketing For Dummies” will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics. You will learn how to determine the best product and market fit for their business to maximize the value of your product to your customer. You’ll learn to how to measure what your traffic is worth from each source, whether it is social media, e-mail, mobile, or web, and then how to extract maximum immediate value from that source. You’ll also discover how to offer an effective lead magnet to convert visitors, a tripwire to change the relationship with a visitor from prospect to customer, a core product to keep them invested in you, and a profit maximize to increase the average transaction value per customer. Creating a return path with frequent, strategic communication with your customers is critical to developing relationships with them and turning them into loyal, repeat customers. Case studies and access to downloadable tools will help you maximize your digital marketing efforts.